Free private planning range
Answer a short set of questions and see a range with the main assumptions shown. Use it to plan, not as a formal valuation.
Private owner guide
DIY business valuation: start with a private planning range
You can estimate what your business might sell for without hiring a broker first. DealPilot gives a free private planning range, shows the assumptions, and lets you stop there — or add a documented report, seller kit, or Deal Room only if you need them.
Free to start. No credit card. Not a broker. Nothing is published without your explicit choice.
Honest DIY path
Optional documented report — $245
Adds normalized profit assumptions and written methodology for owner review. Still not an appraisal.
Optional seller kit — $995 · Deal Room — $145/mo
Organize sale materials, then share privately if you decide to talk to a buyer. You stay in control.
How a DIY business valuation actually works
Most owner-led valuations follow the same path: clean up profit, apply a planning multiple, then decide whether the number is good enough to keep preparing — or to wait. DealPilot is built for that first private step.
Step 1
Collect the numbers you already have
Revenue, owner pay, and a plain-English profit figure are enough to start. Tax returns help later, but you do not need a full data room for a first range.
Step 2
Turn profit into seller discretionary earnings
Buyers look at yearly take-home profit after adding back owner salary and one-time costs. That figure is usually called SDE.
Step 3
Apply a planning multiple, then stress-test it
Industry, customer concentration, growth, and owner dependence move the range. A DIY valuation should show those assumptions, not hide them.
Step 4
Keep the result private until you choose otherwise
A planning range is for your decision. Nothing is listed or shared unless you later open a Deal Room or publish on purpose.
What you can buy — and what you can skip
Free
Private planning range
Start on the estimate form. See a range, readiness notes, and the assumptions behind them. No credit card.
Start free estimateOptional · $245 one-time
Documented planning report
Written assumptions, normalized profit context, and a PDF path where available — for your review, not third-party reliance.
Compare the reportOptional · $995 kit · $145/mo Deal Room
Seller kit and Deal Room
Organize CIM-style materials, then share privately if and when you choose. Still owner-controlled. Still not a broker listing.
See current pricingWhat a DIY valuation is not
Owners search “DIY business valuation” when they want a number without handing the company to an outsider. That is fair. It is also where overclaims start. Use DealPilot as a planning tool, then bring in a professional if a sale, loan, or tax event needs one.
- It is a software-generated planning range, not a certified appraisal or fairness opinion.
- It is not brokerage, legal, tax, accounting, or investment advice.
- A buyer, lender, or CPA may still ask for their own review before relying on any number.
- DealPilot is a DIY toolkit for owners. We are not a business broker and do not source buyers for a commission.
Related owner guides
Value my business
Product page for the free planning range and optional upgrades.
Business valuation guides by industry
HVAC, restaurants, SaaS, and other industry planning notes.
Sell my business without a broker
Whether to sell yourself, hire help, or get prepared first.
Sell an HVAC business
Industry example of a private planning path before sharing sale intent.
Also see the HVAC value-planning guide if you want industry-specific inputs.
Start the DIY valuation privately
Get the free planning range first. Add the $245 report, $995 seller kit, or $145/mo Deal Room only if those tools help your next step.
Start my free planning range